Probably a lot of women are thinking on the perfect outfit for the New Year night. However, not only the clothes are important, but also the accessories we choose! This time, Trip Moldova has interviewed another creative person – the colorful mind that stays behind the Moldovan brand ”Ana Popova”.
I discovered my passion for hand-made jewelry six years ago and was encouraged by my business associate to open a company and start selling it under our brand “Ju-Bijoux”, later we re-branded into “Ana Popova”.
I decided to create this brand, because on the local market, 6 years, there was only one professional costume jewelry designer, so the niche wasn’t overwhelmed. From the very start, I had a professional approach towards my collections and marketing.
You can associate the brand “Ana Popova” with a fairy. I consider all women who respect themselves, their femininity and beauty, are Fairies to me. And to them I dedicate my creations.
To compete in the art of jewelry design, as there are so many new designers that keep on appearing on the market, means creating absolutely exclusive pieces/collections, according to fashion trends, in order to stand out , practicing adequate fashion marketing, and always to perform as designer and specialist.
My clients are the women who want to emphasize their beauty with special jewelry, to be admired and look different every day.
I find the inspiration for my creations in colors, women and nature.
Those who are looking for the perfect accessories should pay attention to details, if the jewelry feats the apparel design and color, if it’s feats women’s face shape and hair dress, and if the jewelry materials are of a high quality and non- allergenic.
The link between your personality and the accessories you choose: it should be a unique piece with an idea ;). This is what I really appreciate. At the moment, almost all clothes and accessories I wear are created by Moldavian designers with ideas and quality control.
Our further plans are to expand on local market: open a bigger show-room and increase production. Also we are planning to continue to expand on the international market, especially in Russia and Asia.